Jaime Schwarz
Brand Therapist/Creative Director
Your Brand is The Personification of Your Company. Let’s Speak With It.
We no longer think of WHAT a company is, but WHO it is. People are trying to position your brand by relating to it. Help them by becoming relatable.
Your Brand Therapist Will See You Now
Your brand therapist has 15 years experience in brand positioning and creative development, 5 years in product and business development, and a background in psychology. Brand therapy combines these skillsets so you can learn your market through your brand’s as well as your customers’ perspectives.
The Purpose-Product-People Pipeline
Born out of taking bird’s eye views of my clients, I discovered a different kind of pipeline. Not a production pipeline or a marketing funnel, but a Brand Pipeline. These 3 P’s, Purpose, Product, and People realign perspective beyond a company’s definition (the golden circle) to address the breathing, day in and day out, of a brand as it interacts with culture and customers, while staying true to who it is. By connecting these kinds of dots, our brand therapy sessions are able to get to the heart of the matter quickly, honestly, and impactfuly.
One Goal
Your product and the market are always in flux. From conception through maturation, one will always be adjusting to meet the other. That is why the one goal of brand therapy is to continuously listen, learn, and iterate through the brand pipeline to make your product and your consumer market fit.
Creativity in the time of COVID
As the coronavirus has spread, I’ve been working to adjust my current clients and join the ones most aligned with helping during this Pandemic. Below are four examples of work towards this cause.
GaneshSpace - Intersectional Activism through Mindfulness
For the two years, I’ve been the Brand Therapist for GaneshSpace.com, a purpose driven meditation company focused on mindful practices focusing on four pillars: body positivity, LGBTQ+ issues, gender equality, and race. This brand has evolved from a lifestyle brand, to a thought leadership guide, to a savior of studios through digital transformation during COVID, to it’s final realization as a membership-based teacher focused platform to create intersectional activism through mindfulness programs.
Face Mask Fundraiser
Raising $ for The Freelancers’ Fund - I used RealThreads to create masks that read, in small type, “If you can read this, you’re not social distancing.” All profits were set for the Freelancer’s Union Freelancers Fund to support my fellow creatives during this down time
Resilience2032
It’s 2032 and the world let the UN’s 2030 Sustainable Development Goals go by while we are biting our nails waiting on another US presidential race to conclude. Meanwhile, a fourth coronavirus outbreak is just starting to spread, COVID-32. Resilience is a social media theatre production spanning a world-wide performance tour pre-COVID, and a social media performance, post-COVID. Every Saturday, we host a thought leadership series on Zoom spanning topics including global warming; AI and robotics; data privacy; income, racial, national, and gender inequality; healthcare, data science and more. I serve as the “Time Traveler in Residence” helping to organize speakers, guiding talks, and leading attendees afterwards to 2032 where we use our newfound knowledge to send insights back to our present. This scientifically-backed platform relies on the insight that those who can picture the future, work harder for it.
SendThanksNow
STN is a gratitude platform. Recognizing the need to connect a grateful world with essential workers personally and directly, SendThanksNow built a network of over 5000 users in 2020 all connected through sharing gratitude. Using the currency of gratitude, Hearts that are each worth just a penny, you are able to send any amount of value with your message that receivers could then use as their own currency of gratitude, paying forward their goodness to others. Anyone in need is able to cash out through PayPay/Venmo, but it was the gestures and stories that made this platform such a magical effort. Sunsetting as the epidemic is ending, there is still room to explore this potential in future efforts.
Creative Development In Action
Below you’ll find work that exemplifies Creative Development, my own platform that bridges the growth hacking tactics of business and product development with the positioning and creativity of my 15 years in advertising. Click “Work” in the nav bar to see my full portfolio.
Coders Vs. Cancer
A small nonprofit called SelfChec was essentially nothing more than an email list of concerned people wanting to learn more about breast, testicular and skin cancer. To expand its capabilities, we built a sister brand from scratch to grow a purpose-driven, social media based following, and a collection of 10 beta programs during a 3-day, sponsor-fulfilled hackathon that also served as the launch of this new org, Coders Vs. Cancer.
Hilton WorldWide and The WowMakers
After almost a century in operation, Hilton Worldwide’s family of 13 brands finally opened a B2B department to directly address the needs of event planners and travel pros. To launch this division, we interviewed over 90 travel pros and booking agents until we were able to build an entire brand platform to redefine what it means to be an event planner or travel pro. Like chefs before them, a backroom, thankless job, it was time to bring travel pros into the limelight to share in the glory of the moment-making business. We called them WowMakers and push this great profession from unsung hero to actual hero. Launching at The Cleveland Convention Center with an animated series, a bot powered audio tour, a traveling museum, a music video, and so much more, we then took over Vegas for the largest hospitality convention of the year.
Book an Appointment
Email me to schedule a free, informational interview at JaimeSchwarz@gmail.com