Brand Therapist & Creative Director

Here, we don't sell products and
services, we sell what customers
are actually buying.
Product-Marketing Fit For Every Industry.

Featured · DeBeers

The Unbreakable Kiss

Creative Direction · NYC Experiential and Web

Selected Body of Work

Coders vs. Cancer

Creating Self Chec's new, innovation sister brand, to launch an umbrella org

Creative Director - Brand Activation, Community Building, Hackathon, Social

HPE

Enterprise.nxt

Strategy, Creative, SEditorial Direction · B2B

NAACP LDF

John Legend for "The Lifetime Appointment"

Creative Direction - Video, Social

Blackfeet 2020

Documentary To Launch The First 4-Year, non-govt.-funded Tribal College

Creative Direction · Documentary, Fundraise, Social

Blackberry

It's Faster To Show What It Can't Do

Creative Director · Super Bowl, Digital

Hilton

Let's Hear It For The "WowMakers"

B2B Brand Launch - Video, Podcast, Experiential, Social, Music

MONSTER.COM

Unleashing Your "Find Better" Potential

Creative Direction · Social, Platform Build, Organizational Psychologist Consulting.

Medidata

The Architecture of Hope

B2B Brand Launch - Video, Print, Digital, Social

Google

Think With Google

Brand Strategy · Digital

Snickers

Don't Vote Hungry

Lead Creative · Experiential, Print, & Social

The First 3D Printed Bus Stop Ad.

Creative Direction · Bus Shelter

Ariel

Reverse Graffiti

Creative Direction · OOH & Print

Converse

FeetFX for Converse "Hack-a-Chuck"

Creative Direction - Product Development

JetBlue

Humanizing the Sky

Creative Direction · OOH & Broadcast

Mighty Dog

Mighty Fearless

Creative Direction · Broadcast

Wheaties

Breakfast of Champions

Brand Refresh · NAACP Finals Print

About

Jaime Schwarz is a Brand Therapist & Creative Director with two decades of experience crafting cultural narratives for the world's most influential brands.

My mother was a fundraising activist. My father was an immigrant psychologist. I am my parents' child — a copywriter who became a creative director who became a therapist for brands.

From the legacy of DeBeers to the digital frontier with Google, I help leaders find the resonance between a brand's core truth and what its audience actually needs. Based in New York. Working globally.

Client Roster

DeBeers