My mother was a fundraising activist. My father was an immigrant psychologist. I am my parents' child.
I became a copywriter when TV still ruled then spent my career traversing dot com, social, platforms, product development, AI, blockchain, bots, and startups.
After working for a dozen agencies, creating hundreds of ads, running accounts, and opening my own agency, I spent the last few years as a brand therapist intimately learning clients' perspectives to understand how their businesses work so I can help on a deeper level.
I’ve won the awards 🦁 built the hackathons 💻 written the articles 📰 opened the doors 🏢 and closed the deals 💵 that give me the experience you’re looking for.
But nothing will prove my ad nerd cred like this Facebook post predicting the ending to MadMen.
It all started when I went to college to become this…
Then I watched this…
So I read this…
Then I studied advertising here…
here…
here…
here…
and here…
And I haven’t left since!