Converse · Activation
FeetFX for Converse "Hack-a-Chuck"
Creative Direction - Product Development

Part of Converse's "Hack-a-Chuck" contest, we created the world's first social shoe. An LED canvas let's you create any design you want. Design your own, download friends', strangers', or stars' designs from a database, or tap feet with another FeetFX wearer to exchange designs. Premiering at Cannes in 2013, it's now making its way through a worldwide tour.

To see our latest (Top Secret) progress, cut and paste this link: https://vimeo.com/146197240 and previous version https://vimeo.com/93849227 (password Chuck) and the first version https://vimeo.com/91998279 (same password)